Pretty damning review of the new Blackberry phone on Wirecutter. Actually, it’s not even a review, because Brian Lam finds the device beneath contempt:
I don’t mean to be dismissive of Blackberry’s efforts as a company but I know where my loyalties are, and it’s not with android or apple or any company. It boils down to this–I would never ever tell anyone I care about to consider these phones. So, that’s what I think about Blackberry’s new stuff.
Does this mean Blackberry is already too far behind the curve to recover as a manufacturer of mobile devices? Or has the curve gotten so steep that merely imitating existing hardware and slapping on a once popular logo does not guarantee even token market share? Given the stakes involved, the quondam Research in Motion needed to do better than copy the competition. Given the enormous cultural and financial clout of its competitors, however, doing so might have been impossible. There may yet be space for disruption in the smart phone sector, but that space is rapidly being sutured up by Apple and Samsung. Blackberry has a strong brand and a loyal following but not among the majority of consumers today. They’re an old company now with a stale reputation, and it’s likely their ship has sailed as far as disruption goes.
Maybe if they ditch their staid designs and corporate aesthetic and be the first smart phone maker to liven up their products with flashy colors, anthropomorphic mascots, and a granular degree of customizability, they could wedge their way in there. That’s, at least, what I reckon would be popular among Japanese teenagers and their rabidly imitative worldwide following of affluent adolescents. But that advice may only be worth what it cost to read it.
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