It seems like only a month ago that the gods of silicon granted me an opportunity to cynically slam Facebook Home, the social networking giant’s attempt to seize control of the mobile platform. While the idea seemed sensible from their point of view, it has turned out to be less so for all other people. Andrew Leonard at Salon uses the word “disaster.” Here are some synonyms for disaster: catastrophe, calamity, débâcle, dud, flop, megaflop, and Zuckerberg (as in, we tried our hardest to gain market share in an increasingly competitive space, but unfortunately we just Zuckerberged it). Users of Facebook, known in the teen parlance I just invented as “zuckers,” love sharing tedious minutia with their friends, family, and advertisers, but apparently do not want shrunken heads floating around their smart phone home screens. Go figure.
Still, I am surprised by how quickly this verdict came in. One month later, and it’s already deemed a failure? It looks like the benchmark of success these days is immediate, rapacious adoption. Anything short of that, and you’re doomed. And considering the recent fate of Windows 8, not even record rates of adoption are enough. You need staggering rates of adoption! And you need them on mobile. I haven’t seen too many “Facebook is doomed”-style headlines, but the failure of such a high profile project that the company was clearly depending on to maintain its dominance surely warrants them. Many click-snatchers are saying Apple is doomed because their year-over-year iPhone sales grew by only 7 percent this year (in Apple-land, decline means a decline in growth, not anything like actual decline). In Facebook’s case, I guess there isn’t any decline, because there wasn’t any growth to begin with. Few people are downloading the Home app and even fewer are purchasing the HTC One with Home preinstalled. I think we may have reached the high water mark with Facebook and with Zuck’s tenure as the boy king of Silicon Valley. Another sign the winds may be shifting against him: his political action committee, also founded a month ago, is already shedding high-profile members. Facebook at least has one thing going for it, however: it isn’t run by this guy.
That’s an ironic question mark in the headline, by the way.